Turn Your Content into CONNECTION CONVERSION CUSTOMERS
Turn Your Content into CONNECTION CONVERSION CUSTOMERS
Our unique webcam-based biometric capture system helps brands, agencies, & media companies elevate their content through data-inspired creativity.
The traditional approaches to content testing
REQUIRE COMPROMISE
Traditional ad conversion methods often fail, leading to billions wasted every year. Getting in-lab biometrics is expensive and slow. Metrics like clicks and impressions only show surface-level engagement. Focus groups and polls have limited samples and potential biases. These limitations result in inaccurate data and ineffective campaigns.
In-lab biometrics
Traditional in-lab biometrics feel a bit like a trip to the doctor – expensive, time-consuming, and intimidating. And let’s be honest, it doesn’t scale. Wouldn’t it be better if we could get the same insights without all the hassle?
Impressions, CTR & Engagement
Do people actually like your ad? Does it make them feel anything? And most importantly, does it actually get them to do something? Impressions and clicks alone leave so many unanswered questions.
Focus Groups & Polls
It’s a bit like talking to your friends – you get their opinions, sure, but are they really representative of reality? These methods can be biased, using a small group of people, and lack the scientific rigor to truly understand how your audience feels.
Imagine being able to TEST EVERYTHING
The Moveris Method: 90% faster for a lower price
Scalable webcam data to deliver faster, affordable, and equally accurate insights compared to traditional lab-based testing.
This allows marketers to get crucial data on message effectiveness earlier in the process, enabling quicker campaign adjustments resulting in maximum ROI.
Capture
We use opt-in participants’ webcams to gather attention and emotion data comparable to in-lab biometric studies, but at the speed and scale of traditional survey approaches. This means that you get your data within hours instead of months so that you can quickly iterate and refine your content.
Analyze
Then, we go further by translating this data into actionable insights through the power of media psychology and machine learning to help you drive impactful strategies and creative solutions for your brand, business, or product.
Optimize
By combining the speed of our capture system with the precision of our insights, you can now optimize your content and have confidence in your decisions and strategy.
We have you and your clients covered
Whether you’re an agency or a brand, we built our plans to help you and your unique ad performance needs. From single ads to full campaign insights, we’ll help any business get better ROI on your advertising spend.
Validate & Strategize
Affordable plans to help you start maximizing the results for your client or your brand and lift your profits.
Optimize
&
Scale
Full-scale with 10x more messages to ensure campaign success for your clients or your brand.
We helped a national brand avoid spending on an ad that didn’t perform
With more than 1,000 employees and 1.8 billion in revenue, our biometric message testing work ensured their extensive advertising budget and strategy was well spent. We identified underperforming segments of their ads, allowing for creative and production changes to more fully capture audience attention and elicit audience emotion.
Frequently Asked Questions
Find answers to common queries and get the information you need quickly and easily.
Can I guarantee increase in results and better ROI?
Marketers have long known that content that captures attention and elicits emotion drives consumer behavior. A message testing platform that measures actual attention and positive/negative, and not just proxies of either, removes the lid on sales growth.
Are there extra costs?
What you see on the pricing page is what you get. We don’t add in any cost in the fine print. Custom projects, especially such as an enterprise–wide license for those who plan to large amounts of message testing, is also available upon request.
Is the data accurate?
The data is just what you’d get if you were collecting the same vectors of data in an in-person lab environment. We’ve extensively verified the accuracy of the data in-house, and are currently working with several universities to externally verify the Moveris system.
How long does it take to get research results?
Usually in as little as 24 hours.
Where can I see the data?
Your data will appear on your client dashboard. There, you can compare the performance of your content, see overall Message Effectiveness scores, and see exactly where your content both captured viewers’ attention and where there is an opportunity to improve.
Better Ad Conversion is a click-away
Start testing everything quickly, reliably, and affordably today using our webcam-based biometric capture technology and content testing platform.
