Introducing Moveris: Taking the guesswork out of marketing spending with the speed, scale, and ease of AI
After nearly 5 years of hard work and innovation, we are proud to introduce Moveris, a biometric message-testing solution that eliminates the guesswork in message creation for content creators and advertisers. Using just an Internet connection and a webcam, Moveris replicates in-lab neuromarketing techniques and tells clients the precise attention paid and emotion experienced by message viewers. In today’s attention and emotion economy, content creators can finally have confidence that their messages are backed by true science to maximize effectiveness.
About Moveris
At Moveris, our mission is to take the guesswork out of the money spent on marketing. We believe that content creators have the right to produce messages that elicit a level of attention and emotion that can change consumer behavior. Our team of experts, engineers, and visionaries has come together to build a solution based on decades of research on human information processing, that avoids pseudo-scientific proxies for attention and emotion, and that provides fast, actionable insights for quick decision-making about message content, before the audience ever sees the message.
The Problem We’re Solving:
Current biometric testing solutions are slow and cost prohibitive, and insights are hard to interpret. Moveris provides the rigor of lab-based biometrics in an online platform, including:
- Remote data collection at scale
- Faster and more cost-effective insights
- More diverse samples
- No geographical limits
- Easily-understandable and user-friendly metrics
Why Now?
The need for fast and scaled insights about audience reactions to messages has never been greater. Audience attention is limited, and emotion drives consumer behavior. To elicit both is to gain a marketplace advantage, and in no way can true, scientifically-sound attention and emotion insights be gathered faster and more reliably than by using the Moveris solution.
We’re thrilled to share this exciting new chapter with you. The launch of Moveris is just the beginning, and we can’t wait to see how our solution will shape the future of advertising.