Where Data Meets Emotion, Stories Come to Life
We help media companies lift their brand through data-informed advertising with our unique webcam browser-based biometrics technology services.
Validate your strategy decisions faster and more effectively
90% faster data collection than traditional methods
Traditional methods are often slow. By leveraging cutting-edge technology, brands can analyze information quickly, and make faster, more informed decisions, leading to more successful campaigns.
Cut costs with efficient technology
In-lab biometrics can be very expensive due to the high cost of specialized equipment like eye-tracking devices and EEG machines on top of trained professionals labor costs.
Acquire accurate biometrics data at scale
By understanding audience emotions and attention in real-time, at scale, brands can optimize campaigns for maximum impact and achieve a higher return on investment.
The Moveris Method: faster and deeper insights
Scalable webcam data to deliver faster, cheaper, and equally accurate insights compared to traditional lab-based testing. This allows brands to get crucial data on message effectiveness earlier in the process, enabling quicker campaign adjustments resulting in maximum ROI.
Capture
With webcam data, we can track your facial expressions, see where your eyes go, and even get a glimpse into your thoughts. This, combined browser-based data collection and automated experiments, gives us the power to create ads that truly resonate.
Analyze
We can provide deep analysis, track emotions we never knew existed, and compare reactions to past ads. This lets us fine-tune our campaigns with laser precision, ensuring your message truly resonates.
Optimize
With the launch of “Optimize”, our real-time interactive dashboard, you have the ultimate solution to interpret data easily at the tip of your fingers allowing fast changes and full transparency.
“Biometrics gain accurate insights into your cognitive and emotional states in real-time. If you’re able to do that without physically being present at an observation desk or hardwired into a system, that will only advance you and your organization’s work.”
Joey Pfund-Smith,
Senior Strategic Communication + PR Lead, Microsoft
“I’ve been on both the “buy” and “supply” side of neuromarketing and have seen how it can transform campaigns and content to be more effective and impactful. I’ve seen lots of misses in methods and platforms. I’m so thrilled to see that Moveris is entering the market to address these and bring a more simplified and powerful user experience to the market!”
Alison Bryant,
Chief Research, Education, Data, & Impact Officer, Sesame Workshop
Our competitive advantage
In-lab rigor with online scale
Cutting edge biometrics technology
Using heart rate as a basic method, we’re improving it by switching to a better color system and measuring heart rate variability for a more complete picture. We’re also refining the method for tracking facial muscle activity by optimizing how we analyze facial movements. This is validated through comparisons with in-lab fEMG.
Better Ad Conversion is a click-away
Start profiting from the most scalable, accurate and affordable ad performance data-collection method using our webcam browser-based biometrics lab services.
Got Questions?
Our technology is very complex; there’s no way around that. This might bring questions and concerns to the table. We are happy to help you determine if you’d benefit from our services.
Can I guarantee increase in results and better ROI?
Marketers have long known that content that captures attention and elicits emotion drives consumer behavior. A message testing platform that measures actual attention and positive/negative, and not just proxies of either, removes the lid on sales growth.
Are there hidden costs?
What you see on the pricing page is what you get. We don’t add in any cost in the fine print. Custom projects, especially such as an enterprise–wide license for those who plan to large amounts of message testing, is also available upon request.
Is the data accurate?
The data is just what you’d get if you were collecting the same vectors of data in an in-person lab environment. We’ve extensively verified the accuracy of the data in-house, and are currently working with several universities to externally verify the Moveris system.
How long does it take to get research results?
Usually in as little as 24 hours.
Where can I see the data?
Your data will appear on your client dashboard. There, you can compare the performance of your content, see overall Message Effectiveness scores, and see exactly where your content both captured viewers’ attention and where there is an opportunity to improve.