Resources

The art and science of stopping the scroll

March 5, 2025

In a world overflowing with content, getting your audience to stop, pay attention, and actually care is no small feat. According to Malcolm Gladwell,

Dr. Alison Bryant named Chief Growth Officer for Moveris

February 26, 2025

Alison Bryant, one of the world’s most recognizable names in media research and content development, has joined Moveris as its Chief Growth Officer. In

Facial EMG vs. facial expression analysis

January 10, 2025

Facial EMG vs. facial expression analysis Facial EMG (electromyography) is often considered better than facial expression analysis for detecting subtle emotional responses because it

Why psychophysiology to measure attention and emotion

December 30, 2024

Why psychophysiology to measure attention and emotion Psychophysiology, as a field, stands out when it comes to studying attention and emotion because it focuses

Why emotion is so important in marketing

December 20, 2024

Why emotion is so important in marketing Emotional marketing focuses on creating messages that evoke strong positive emotions and minimize negative emotions. The right

Marketing benefits of biometric data

December 10, 2024

Marketing benefits of biometric data Biometric data, which includes physiological and behavioral measurements such as heart rate, eye movement, and facial muscle movements, has

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