Facial EMG vs. facial expression analysis Facial EMG (electromyography) is often considered better than facial expression analysis for detecting subtle emotional responses because it

Why psychophysiology to measure attention and emotion Psychophysiology, as a field, stands out when it comes to studying attention and emotion because it focuses

Why emotion is so important in marketing Emotional marketing focuses on creating messages that evoke strong positive emotions and minimize negative emotions. The right

Marketing benefits of biometric data Biometric data, which includes physiological and behavioral measurements such as heart rate, eye movement, and facial muscle movements, has

Introducing Moveris: Taking the guesswork out of marketing spending with the speed, scale, and ease of AI   After nearly 5 years of hard